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Brand Identity Studio

We craftbrandsthat matter

Distinctive identities for brands that refuse to blend in.

See Work
Brand Design
Design Studio • Berlin • Est. 2012 •
01
Strategy
Identity
Digital
Motion
Packaging
Art Direction
Typography
Brand Systems
Strategy
Identity
Digital
Motion
Packaging
Art Direction
Typography
Brand Systems
Strategy
Identity
Digital
Motion
Packaging
Art Direction
Typography
Brand Systems

Trusted by visionary brands

AETHER
MAISON
NŌRD
ATELIER
LUMIÈRE
SILHOUETTE
What We Do

Our Services

End-to-end brand services, from strategy to execution.

Selected Work

Featured Projects

A curated selection of brand identities crafted for visionary clients.

01
Maison Noir
Luxury Fragrance2024

Maison Noir

Where darkness meets desire

A complete brand transformation for a niche perfumery house. We crafted an identity that captures the mysterious allure of their signature scents—bold, unapologetic, and deeply sensorial.

The Challenge

Reposition a traditional fragrance house for a younger, design-conscious audience without losing its artisanal heritage.

340%Online sales increase
12International stockists
2.4MSocial impressions
Brand StrategyVisual IdentityPackagingArt Direction
View Case Study
02
Ōra Wellness
Health & Lifestyle2024

Ōra Wellness

Rituals for modern living

A holistic brand experience for a wellness retreat brand rooted in Japanese bathing traditions. We designed an identity that breathes tranquility—minimal, warm, and intentionally slow.

The Challenge

Create a digital presence that translates the physical serenity of their retreats into pixels and interactions.

98%Booking rate increase
4.9Average review score
FeaturedIn Monocle Magazine
Brand IdentityWeb DesignPhotographyMotion
View Case Study
03
Atelier Voss
Architecture & Design2023

Atelier Voss

Form follows intention

A refined identity for an award-winning architecture studio known for their minimalist residential projects. We created a visual language as precise and considered as their buildings.

The Challenge

Develop a brand that communicates architectural excellence without overshadowing the work itself—letting the projects speak while the identity supports.

47%Inquiry increase
3Design awards won
86%Client referral rate
Brand StrategyVisual IdentityWeb DesignPrint
View Case Study
04
Commune Coffee
Specialty Coffee2023

Commune Coffee

Where craft meets community

A complete brand identity for a specialty coffee roaster expanding from a single café to a wholesale operation. We built a system that scales from bag to billboard while staying rooted in craft.

The Challenge

Balance the intimate, artisanal feel of their origin story with a visual system robust enough for national distribution.

200%Wholesale growth
28Retail partners
4.8Product rating
Brand IdentityPackagingEnvironmentalGuidelines
View Case Study
Camille Laurent
Maison Noir
01
03
Client Stories
Velvet understood our vision before we could articulate it. They created an identity that feels like it was always meant to exist.

Camille Laurent

Founder, Maison Noir

Why
Our Approach

We believe in restraint.Every element earns its place.

We partner with brands that value substance over noise—crafting identities that resonate quietly but lastingly. No trends. No shortcuts. Just considered design that stands the test of time.

47Projects Completed
12Years of Practice
8Industry Awards
Recognition
AWWWARDS
CSSDA
FWA
D&AD
TDC
Common Questions

Frequently Asked

Everything you need to know about working with us.

Start a Project

Let's create something extraordinary

Tell us about your project and we'll get back to you within 24 hours.

Services you're interested in
Project budget
Email us directlyhello@velvet.studio
LocationBerlin, Germany
AvailabilityQ1 2026
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