Atelier Voss
Form follows intention
A refined identity for an award-winning architecture studio known for their minimalist residential projects. We created a visual language as precise and considered as their buildings.
2023
Architecture & Design
Develop a brand that communicates architectural excellence without overshadowing the work itself—letting the projects speak while the identity supports.
We designed a restrained identity built on a modular grid system that mirrors their architectural approach. The typography is precise, the palette deliberately limited, and every element earns its place.
How We Got There
Analysis
Studying the studio's portfolio, understanding their design philosophy, and mapping the competitive landscape.
Framework
Establishing a modular grid system that would underpin all brand applications.
Refinement
Iterating on typography and proportion until every element felt architecturally precise.
System
Documenting comprehensive guidelines for consistent application across all touchpoints.
The Work
The Results
“Velvet approached our brand with the same rigor we bring to our buildings. The result is an identity that feels inevitable.”
Henrik Voss
Principal Architect, Atelier Voss
Commune Coffee
Where craft meets community