Commune Coffee
Where craft meets community
A complete brand identity for a specialty coffee roaster expanding from a single café to a wholesale operation. We built a system that scales from bag to billboard while staying rooted in craft.
2023
Specialty Coffee
Balance the intimate, artisanal feel of their origin story with a visual system robust enough for national distribution.
We developed a flexible brand system anchored by a distinctive wordmark and a library of illustrative elements. The packaging tells origin stories, while the broader identity maintains consistency across diverse applications.
How We Got There
Origin
Understanding the founders' story, their sourcing philosophy, and what makes their coffee distinctive.
Architecture
Designing a brand system flexible enough to work from café signage to wholesale packaging.
Expression
Creating illustrative elements and packaging designs that tell each coffee's unique story.
Scale
Building guidelines and templates that maintain quality as the brand expands.
The Work
The Results
“They took our scrappy café energy and turned it into a brand that can stand next to anyone on the shelf—without losing what makes us, us.”
Marcus Chen
Co-founder, Commune Coffee
Maison Noir
Where darkness meets desire