Maison Noir
Where darkness meets desire
A complete brand transformation for a niche perfumery house. We crafted an identity that captures the mysterious allure of their signature scents—bold, unapologetic, and deeply sensorial.
2024
Luxury Fragrance
Reposition a traditional fragrance house for a younger, design-conscious audience without losing its artisanal heritage.
We developed a visual language rooted in contrast—deep blacks against warm metallics, modern typography paired with classical serif accents. The packaging system uses tactile materials and hidden details that unfold like the fragrance notes themselves.
How We Got There
Discovery
Deep immersion into the world of niche perfumery, understanding the craft, the audience, and the competitive landscape.
Strategy
Defining the brand positioning at the intersection of heritage craftsmanship and contemporary luxury.
Identity
Developing a visual system that captures mystery and sensuality through typography, color, and materiality.
Application
Rolling out the identity across packaging, digital, retail, and marketing touchpoints.
The Work
The Results
“Velvet understood our vision from the first meeting. They translated decades of heritage into a brand that feels both timeless and utterly contemporary.”
Isabelle Marchand
Creative Director, Maison Noir
Ōra Wellness
Rituals for modern living