Ōra Wellness
Rituals for modern living
A holistic brand experience for a wellness retreat brand rooted in Japanese bathing traditions. We designed an identity that breathes tranquility—minimal, warm, and intentionally slow.
2024
Health & Lifestyle
Create a digital presence that translates the physical serenity of their retreats into pixels and interactions.
We embraced negative space as a design principle, letting the brand breathe. Soft, organic shapes inspired by water ripples, a muted earthy palette, and considered micro-interactions create a sense of calm throughout the digital experience.
How We Got There
Immersion
Experiencing the retreats firsthand, understanding the rituals, and documenting the sensory journey.
Concept
Translating physical tranquility into digital design principles centered on space and slowness.
Design
Crafting a visual identity inspired by water, light, and the Japanese concept of Ma (negative space).
Build
Developing a website experience with thoughtful animations that embody the brand's meditative quality.
The Work
The Results
“The team at Velvet captured the essence of our philosophy—they didn't just design a brand, they understood our soul.”
Yuki Tanaka
Founder, Ōra Wellness
Atelier Voss
Form follows intention